Tuudo is an all-in-one student app that simplifies everyday study life and connects students with valuable benefits, services, and job opportunities across Finland. We developed a full visual identity for the brand – from the refreshed logo and typographic system to a bold, expressive image style and modular graphic elements inspired by student life and Tuudo’s friendly, energetic personality.

The new identity brings clarity and warmth to Tuudo’s communications, using playful motion-like shapes, fresh color palettes, and approachable visual storytelling across campaign materials, social media content and marketing assets.