Riekko Lodge

Riekko Lodge is a modern accommodation in Ylläs, offering everything needed for a complete holiday. Located at the edge of Pallas–Yllästunturi National Park, just slightly away from the village and surrounded by nature, the lodge is close enough to services yet far enough to feel calm and spacious.

Our task was to create a visual identity that would clearly stand out from other accommodations in the area while still feeling at home in the northern landscape. Instead of relying on familiar Lapland clichés, the goal was to build an identity that feels grounded, contemporary, and easy to relate to—one that reflects both the place and its atmosphere.

The brief called for a modern, timeless, fresh, and flexible identity, capable of adapting across multiple touchpoints while expressing the spirit of its surroundings.

Far up north, beyond the Arctic Circle, the willow grouse (riekko in Finnish) thrives in a landscape shaped by constant change. Adaptable, observant, and deeply attuned to its surroundings, the bird became a natural conceptual reference. We saw a clear parallel between the willow grouse and the visitor: moving between nature and shelter, activity and rest, collecting fleeting moments along the way. This shared way of experiencing the place formed the foundation of the visual identity.